Voluum is one of the most popular ad trackers in the industry, but its pricing structure and feature limitations have left many marketers looking for better Voluum alternatives in 2025.
Especially if you’re part of a growing team and don’t want to spend all your budget on tracking software, there are several great alternatives that offer similar tracking features at a fraction of the price.
In this article, we’ll break down the top Voluum alternatives in 2025 and help you find the best fit for your team.
Common Limitations of Voluum
Users typically face these common issues with Voluum:
High Starting Price
The entry-level plan starts at $149/month. Compared to competitors, this is steep, especially considering that other ad trackers offer similar or better features at lower costs.
No Free Trial
Paired with its high starting price, the lack of a free trial makes Voluum a less attractive option for small to mid sized companies that prefer to test their tracker before making a commitment.
Limited Campaign & Event Capacity on Lower Plans
Lower-tier plans come with very limited campaign and event capacity. For example, the starting plan only allows you to track 20 campaigns. This can become very limiting if you are trying to grow your business.
Conversion API Access Locked Behind High Tiers
A crucial feature for any ad tracker is the Conversion API access, which allows marketers to post data back to their ad platforms for better accuracy and optimization. With Voluum, you can only unlock this feature if you go for the Enterprise plan, which costs $1,999/month.
Very Limited Support on Lower Plans
Another important feature that is locked behind higher pricing tiers is support. For example, you only get access to 14 days of in-panel chat with the starter plan. Setup calls only start at $349/month, and getting a dedicated account manager starts at $999/month. With tracking one small mistake in the setup can cause inaccurate data, so support is crucial, especially at the start.
Key Features Are Locked Behind Higher Pricing Tiers
As we mentioned above, the Conversion API and support are some of the features that you need to upgrade to get access to. But other important features such as anti-fraud kit and automation rules are also limited.
If you’re interested in a full breakdown of Voluum’s pricing and features in 2025, read our Voluum Pricing Guide.
Let’s look at five different Voluum alternatives that provide you with more features for lower costs.
The 5 Best Voluum Alternatives: Quick Comparison
Before we dive deeper into each tracking software, their features and pricing, let’s first look at a quick comparison based on seven different aspects:
- Value for Money: How much you get in return for the price you pay, on a scale from 1-10 (with 10 being the highest). This has been automatically calculated by putting all the trackers’ features and pricing plans into an AI model.
- Monthly Price Range: The starter and highest pricing plan available for the tracker.
- Traffic Limits Range: How many events can you track per month on the lowest and highest plans.
- Integrations: Whether direct, API integrations are available (for example for platforms like Facebook, Google, TikTok etc).
- Conversion API Access: Can you post data back to the ad platform with this tracker?
- Scalability: Based on the capacity of the tracker (and their tracking limits per plan), is it possible to scale with this tracker?
- Automation: Does the tracker offer automation rules (e.g., start/pause campaign).
Voluum Alternative 1: ClickFlare, Best For Scaling Performance Campaigns
ClickFlare is ideal for mid-sized and larger teams running performance marketing campaigns across different verticals including affiliate marketing, lead gen, search arbitrage, and e-commerce. It’s best known for offering high-end features (such as Conversion API or Tag Manager) across all plans, generous tracking limits, and great value for money.
ClickFlare Features
- Advanced Conversion API: Send conversion data back to ad platforms with full flexibility. Decide which events you send, send multiple events at once, add filters (based on GEO, payout, IP and more).
- Real-time reporting: Generate and share real-time reports, customize views, add custom metrics, all within a modern, user-friendly UI.
- A/B testing for offers, landing pages, and funnels.
- Generous tracking limits for campaigns and events across all plans.
- Free setup call + 24/7 live chat on every plan.
- Hundreds of integrations with top ad networks, feed providers, affiliate networks, lead gen platforms, and more.
- Keyword builder (for search arbitrage): Add your keywords directly on ClickFlare, split-test different sets, and see keyword-level data for smarter optimizations.
- Built-in Tag Manager: Track all events on your page using a single script (no need for coding knowledge).
- Multi-step funnel tracking: Track complex campaign flows (with multiple landers and offers).
ClickFlare Pricing
ClickFlare’s pricing is divided into two categories, Individual and Organization. The Individual pricing plans are:
The Organization pricing plans are:
All plans include Conversion API access, a free setup call and live chat support, real-time reports, and built-in Tag Manager. The higher plans come with higher tracking limits and benefits such as a dedicated account manager (Master and above), multi-user (from the Pro plan), and custom solutions (Corporate).
ClickFlare Advantages and Disadvantages
Voluum Alternative 2: RedTrack, Best For Built-In Automation
RedTrack is another popular Voluum alternative offering both tracking and automation tools for affiliates and ecom brands.
RedTrack Features
- Conversion API support: This is available on all plans, and allows users to send data back to ad platforms including Meta, TikTok, Snapchat and more.
- Automation rules: Users can set up rules to pause campaigns, ads, or ad sets automatically. For scaling rules (e.g., changing budgets & bids automatically) you need to pay extra fees ($200-$500 based on your monthly ad spend).
- 30-minute cost updates: Instead of updating cost every hour via API, with RedTrack you can update it every 30 minutes. You can also pay an additional fee ($200-$2,000 based on your ad spend) to increase the frequency to 15 or even 5 minutes.
- Multi-channel tracking: Just like ClickFlare, RedTrack also has integrations with various ad and affiliate platforms.
- Real-time reports: After connecting your platforms, you can view real-time cost and revenue data.
RedTrack Pricing
For affiliates, RedTrack offers these three pricing plans:
One thing to keep in mind with RedTrack is that there are many hidden fees. For example, as mentioned above, you need to pay extra to increase the cost frequency or set up certain automation rules.
Also, even the highest plan at $999/month has a monthly event cap of 20 million events per month. If you are trying to scale, this can be limiting. For some context, with ClickFlare you can track 20 million events for just $429/month (and you still can choose between 3 higher plans if you’re a growing company).
Finally, you should be aware that several features such as live-chat support, free setup session, unlimited ad accounts, and traffic distribution AI are locked behind the higher tiers.
RedTrack Advantages and Disadvantages
Voluum Alternative 3: ClickMagick, Best For Marketers with Low to Mid Traffic
ClickMagick is a US-based tracker that works best for small teams with moderate traffic volumes. It offers features like reliable tracking, bot filtering, and real-time reporting.
ClickMagick Features
- Click tracking for all traffic sources and funnel types.
- Bot filtering across all plans: Can remove up to 90% of all bot traffic. With the higher plans, you get access to extra bot prevention features like click fraud protection.
- Real-time analytics with more than five different types of reports: Including full visitor profiles to see the full journey of each specific customer.
- Integration support for major ad networks and platforms like Shopify.
- Higher plans come with extra features such as cross-device tracking (to track conversions across different devices) or audience optimization (essentially the Conversion API functionality).
ClickMagick Pricing
ClickMagick offers three pricing plans:
While they may appear more affordable, the biggest downside of these plans is that they are quite limited. For example, the highest plan can only cover up to 1 million monthly clicks. For some context, ClickFlare’s Starter plan covers 1 million monthly events for just $89/month.
This is what makes ClickMagick a good option for small affiliates (for example, the Starter plan is perfect for marketers who do not run any paid ads), but less favorable when it comes to growing teams. If you need to track more than 1 million monthly visitors, you will need to create a separate ClickMagick account which complicates things.
ClickMagick Advantages and Disadvantages
Voluum Alternative 4: Binom, Best For Advanced Media Buyers
Unlike the other tracking tools, Binom is a self-hosted tracker designed for advanced media buyers with technical knowledge, who prioritize things like speed and scalability.
Binom Features
- Self-hosted tracking: Although it requires more technical setup, self-hosting allows full data control and privacy.
- Unlimited users and domains across all plans.
- Generous traffic caps: You can track more events per month.
- Optional cloud-hosted version available for extra fee.
- Lifetime data retention on all plans.
- Dedicated support included for all plans.
Binom Pricing
Currently, Binom offers three different pricing plans:
One good thing about Binom’s plan, as mentioned above, is that all of them include unlimited users, domains, and lifetime data retention.
The starting plan, Binom V1, is meant for beginners who need basic tracking features.
Binom V2 is an improved version of V1, and it comes with faster processing times, an improved interface, and higher traffic limits.
Binom Cloud is their first fully managed solution for marketers who do not have the time or resources for self-hosting. This does mean that the traffic limit per day is much lower. It also offers a shorter trial period than the other two plans (only 7 days).
Another thing to keep in mind is that only the first plan includes ad network integrations (e.g., Facebook, Google) for now. For the rest, these integrations have yet to be launched.
Binom Advantages and Disadvantages
Voluum Alternative 5: BeMob, Best For Beginners and Small Teams
BeMob is a cloud-based tracker designed for solo performance marketers or small teams. It has gained traction due to its free plan, making it easy to explore the tracker without an upfront investment.
BeMob Features
- Free plan available with basic tracking features and a limit of 100,000 events per month.
- Simple UI: Easy to use for beginners.
- Core campaign tracking: Direct and redirect, multi-offer and landing page tracking, cookieless tracking.
- Anti-fraud system: Bot filtering on higher plans.
- Rule-based traffic distribution (only on higher plans).
BeMob Pricing
As mentioned previously, BeMob offers a free plan and three paid ones:
These plans are a good start for beginners, but can be limiting if you are trying to scale. For example, even the most expensive plan, Enterprise, comes with strict tracking limits (only 30 million monthly events, 30 landing pages, 5 tracking domains, 6 month data retention).
Also, BeMob does not have any integrations with traffic or revenue platforms.
BeMob Advantages and Disadvantages
ClickFlare vs Voluum: Detailed Feature Comparison
If you are looking for Voluum alternatives, ClickFlare is a strong contender. We’ve already seen how ClickFlare compares to the other four alternatives, but let’s take a look at how it compares to Voluum, feature-by-feature:
❗️Automation: While ClickFlare does not offer in-platform automation rules, the tracker was created by the same team as TheOptimizer. The tools are natively integrated, and using them in combination is still more affordable than using Voluum. Plus, you get access to unlimited rules (instead of being capped to several rules, like with Voluum).
How to Choose the Best Voluum Alternative: Conclusion
Ultimately, the right choice for a tracking software comes down to your business needs and preferences:
Traffic Volume
If you are part of a growing team or planning on scaling in the next few months, ClickFlare and Binom are the best options for you. ClickFlare has several organization pricing plans, covering up to 200 million monthly events per month, while Binom is self-hosted, which means that the traffic limitations are virtually non-existent.
If you are running smaller volumes, ClickMagick or BeMob would be good alternatives.
Paid vs Organic Traffic
If you are not running any paid ads, BeMob would be a good choice for you. With their free plan, you get access to basic tracking without any cost.
If you are running paid ads, ClickFlare and Binom are your best alternatives.
Cloud vs Self Hosting
As discussed above, trackers can be cloud or self hosted. Cloud-hosted means that the tracker is installed on the company’s servers. You simply need to create an account, everything else is managed by the company. Most marketers prefer this solution because they can delegate the technical maintenance part and focus on their business. It’s much easier to set up and use.
With self hosting, you need to install the tracker on your own server. It gives you more control over your data, but it requires you to set up and maintain the server, which is harder to manage.
ClickFlare, RedTrack, ClickMagick and BeMob are all cloud-hosted. Only Binom is self-hosted. Depending on your team’s technical capacity and preference, you can make the right decision.
Best Overall Value for Money
ClickFlare offers a good balance between advanced tracking features on all plans, high traffic limits, and dedicated support at a reasonable price. This is why ClickFlare is currently the strongest Voluum alternative.
Ease of Use
Overall, ClickFlare is the easiest tracker to use due to its modern UI and personalized support throughout your entire free trial period. You will have a dedicated account manager who will guide you through the entire initial setup, and get access to live support chat (even from the lowest plan).
Automation Rules
If your priority is start/pause automation rules, RedTrack is a good Voluum alternative in this regard. While Voluum caps the number of rules you set and it has ad spend limitations, RedTrack is more flexible in this regard.
Another alternative is to use ClickFlare in combination with TheOptimizer. The two platforms are part of the same company and are natively integrated. With this combination, you get affordable access to unlimited automation rules.
Frequently Asked Questions
What are the best Voluum alternatives in 2025?
The best Voluum alternatives depend on your specific needs, but a few strong contenders are ClickFlare, RedTrack, ClickMagick, Binom and BeMob.
Is there a free alternative to Voluum?
Yes, BeMob offers a free version with basic tracking features. However, this is mostly meant for solo media buyers who run no paid traffic.
Which Voluum alternative offers the best value for money?
ClickFlare offers the best overall value for money compared to other trackers.
Which Voluum alternative supports Conversion API on all plans?
Both ClickFlare and RedTrack offer Conversion API access across all pricing plans.
Can I switch from Voluum to ClickFlare?
Yes, ClickFlare has a Voluum Importer feature which automatically pulls your campaigns from Voluum with just a few clicks.
Why Pay More for Less? Choose ClickFlare
Voluum limits you to 20 campaigns at $149/month. ClickFlare gives you 500 at just $89 plus Conversion API, live support, and faster redirects included in every plan.
