Facebook to Search Arbitrage with Tonic Facebook to search arbitrage has exploded in popularity recently. With this unprecedented growth over the past few years, more and more marketers are looking for better ways to track and optimize performance.  This guide dives deep into the world of Facebook to Search Arbitrage, specifically focusing on tracking campaigns […]

In 2024, performance marketers are under constant pressure to optimize ad spend and returns. But with countless marketing channels, advanced funnels, and growing privacy concerns, an essential part of campaign optimization, which is accurate tracking, has become increasingly complex.  This is where third-party tracking tools like ClickFlare and RedTrack come into play. By providing granular […]

For the past few years, native advertising has been a hot topic within the world of performance marketing. This is because native ads blend seamlessly into the platform they’re on, designed to look as similar as possible to the surrounding content. This offers a less disruptive user experience than traditional ads, leading to higher engagement […]

If you work in marketing, you’ve probably been dealing with privacy regulations, app tracking transparency and cookie phase-out updates for a while.   Due to growing privacy concerns, a body of regulations now provides users greater control over their data. While this is an important movement, it’s made every marketer’s job much more complex.   With more […]

With search arbitrage becoming more and more popular in recent years, you need to have a competitive edge to be profitable in this industry.  Optimizing your keywords has been proven to have a high impact on your campaign performance, but with most search feed providers only showing one side of the story, how do you […]

If you’re trying to scale your search arbitrage operation, you need to master keyword optimization!  Using the wrong keywords will drain your budget and prevent your growth, regardless of how good your paid advertising strategy is.  In this article, we’ll show you how to find high-potential keywords for search arbitrage; how to test them manually […]

Understanding which parts of your Google Ads campaigns are working is essential if you’re trying to scale your results.  Here’s where attribution comes in. It allows you to see the full picture of your visitors’ journey, and identify how users interact with your ads.   But how does Google Ads actually attribute conversions, especially in these […]

For the past few months, there has been a major hot topic within the affiliate marketing world – RSOC arbitrage.  If you’ve been to affiliate conferences, online forums, or talked to peers in the industry, you’ve most likely heard of RSOC.  It’s still a fairly new topic, especially within the context of search arbitrage, so […]

In the ever-evolving world of digital marketing, businesses are always on the lookout for new ways to attract more leads that will convert into sales. One approach that’s been gaining significant traction lately is pay-per-call marketing.  In this article, we’ll explore the fundamentals of pay-per-call marketing, its importance, and where the industry is headed. What […]