With search arbitrage becoming more and more popular in recent years, you need to have a competitive edge to be profitable in this industry.  Optimizing your keywords has been proven to have a high impact on your campaign performance, but with most search feed providers only showing one side of the story, how do you […]

For the past few years, native advertising has been a hot topic within the world of performance marketing. This is due to the fact that native ads fit seamlessly into the platform they’re on, designed to look as similar as possible to the regular content. This offers a less disruptive user experience than traditional ads, […]

If you’re trying to scale your search arbitrage operation, you need to master keyword optimization!  Using the wrong keywords will drain your budget and prevent your growth, regardless of how good your paid advertising strategy is.  In this article, we’ll show you how to find high-potential keywords for search arbitrage; how to test them manually […]

Understanding which parts of your Google Ads campaigns are working is essential if you’re trying to scale your results.  Here’s where attribution comes in. It allows you to see the full picture of your visitors’ journey, and identify how users interact with your ads.   But how does Google Ads actually attribute conversions, especially in these […]

For the past few months, there has been a major hot topic within the affiliate marketing world – RSOC arbitrage.  If you’ve been to affiliate conferences, online forums, or talked to peers in the industry, you’ve most likely heard of RSOC.  It’s still a fairly new topic, especially within the context of search arbitrage, so […]

In the ever-evolving world of digital marketing, businesses are always on the lookout for new ways to attract more leads that will convert into sales. One approach that’s been gaining significant traction lately is pay-per-call marketing.  In this article, we’ll explore the fundamentals of pay-per-call marketing, its importance, and where the industry is headed. What […]