With social media gaining more traction in recent years, many media buyers have made the mistake of overlooking native to search arbitrage. This model offers a stable, scalable, and often less saturated alternative.  In this guide, we’ll break down exactly how native to search arbitrage works in 2025 and how to get started the right […]

If you have an online store, Shopify conversion tracking is an essential part of your growth strategy. Without it, you’re flying blind when it comes to what’s working and what’s wasting your budget. The main problem is that Shopify’s in-platform tracking only goes so far. In this article, we’ll walk you through how to get […]

If you’re running pay per call marketing campaigns, tracking every lead is crucial for your performance. In this article, you’ll learn all about PPC call tracking using the right tools.  We’ll walk you through how PPC call tracking works step-by-step, the differences between ad tracking and call tracking, and how to combine platforms like Ringba […]

Voluum is one of the most popular ad trackers in the industry, but its pricing structure and feature limitations have left many marketers looking for better Voluum alternatives in 2025.  Especially if you’re part of a growing team and don’t want to spend all your budget on tracking software, there are several great alternatives that […]

What Is the RSOC Policy Update?  Google just announced a new RSOC policy update that will limit important Adsense for Search features depending on your account status.  These changes will take place starting from August 25, 2025, and they will majorly impact anyone in the RSOC space. Essentially, your ability to scale and monetize with […]

Voluum is a cloud-based tracking platform based in Poland, offering analytics and automation tools for performance marketers.  We will explore Voluum pricing in 2025 in this article, outlining each plan’s features and costs so that you can understand exactly what you are paying for. How Much Does Voluum Cost? Voluum offers seven different pricing plans, […]

Are you looking for the best affiliate tracking software to scale your campaigns in 2025? Whether you’re running paid ads or managing your affiliate partners, you need a tracker that shows exactly where your clicks, conversions, and revenue are coming from.  But with so many options out there offering widely different tracking features and pricing […]

Related search for content, or RSOC in short, is a monetization product launched by Google. It gives website owners the opportunity to embed monetized keyword blocks directly into their content. Each time a user clicks on one of these keywords, they will be sent to a page filled with ads (the flow may change for […]

ClickMagick is a US based tracking software that helps businesses track and optimize their campaigns in one place.  In this article, we’ll look at the different ClickMagick pricing plans in 2025, reviewing their features and costs to help you find the best solution for your tracking needs. ClickMagick Pricing Overview: How Much Does It Cost […]

Traffic arbitrage is a strategy used by marketers to monetize paid traffic. Its popularity is mostly due to the fact that you don’t need to own a product or service to get started. While it sounds easy, there are many factors you need to consider before you can make a profit with this model.  In […]

How to Master TikTok Events API for Better Tracking In recent years, marketers have been facing a huge challenge in navigating privacy regulations, cookie phase-outs and tracking limitations. That’s where the TikTok Events API comes in. It allows advertisers to send first-party data back to TikTok.  In this guide, we’ll explain what the TikTok Events […]

Boost Your Results with Mondiad Advertising and ClickFlare’s Ad Tracking Mondiad is a self-serve, multiformat ad network serving traffic to all countries, devices, and verticals, via CPM, CPC, and TargetCPA models. Paired with ClickFlare, a powerful ad performance tracking tool that analyzes and optimizes campaigns, advertisers gain the data-driven insights they need to maximize ROI. […]