For the past few years, native advertising has been a hot topic within the world of performance marketing. This is because native ads blend seamlessly into the platform they’re on, designed to look as similar as possible to the surrounding content. This offers a less disruptive user experience than traditional ads, leading to higher engagement and better campaign results.
NewsBreak is a growing native advertising platform that offers many different placements and ad formats for marketers.
So, how exactly do NewsBreak ads work? And how can you track and optimize them for better results?
In this article, we’ll cover everything you need to know about NewsBreak advertising and how to accurately track your campaign data with ad tracking tool ClickFlare.
What is NewsBreak?
NewsBreak is the US’ leading local news app. They have partnered with thousands of premium publishers, local content creators, and small businesses to deliver the latest news to local users around the country.
Founded in California in 2015 by former Yahoo executive Dr. Jeff Zhang, NewsBreak has grown from a small company to one with several offices around the world and over 40 million monthly active users.
NewsBreak personalizes user feeds by leveraging both zip code data and AI-powered technology.
What is NewsBreak Advertising?
Apart from being a news app, NewsBreak also serves as an advertising platform. Advertisers can promote their offers or products by creating ads directly through NewsBreak Ad Manager.
There are several advantages to advertising on NewsBreak, with the main one being that you can engage your audience with ads that mirror the news content they consume. This native approach has been proven to improve user experience and increase engagement.
In terms of targeting, NewsBreak offers three options:
- Demographics: This includes everything from age, gender, location, language etc.
- Interests: Focuses on the content a user engages with (for example, finance or events).
- Contextual: Match ads with local news within the same category (e.g., food, sports).
NewsBreak supports a variety of ad formats:
- In-feed: These ads will show up on the main feed, in the For You page.
- In-article: The ad will be displayed somewhere between the article text.
- Related articles: The ad will appear as a related article recommendation to the user.
- Video: These are gaining popularity due to their high engagement, and will be displayed in-feed.
- Carousel ad: Similarly, you can add multiple images or videos in a carousel format for a more interactive experience.
- Newsletter: These ads will show up on NewsBreak’s newsletter, which boasts 40M subscribers.
You can create ads in just a few minutes directly on the platform, and even get support from NewsBreak’s in-house advertising experts to ensure you get the most out of your campaigns.
When it comes to advertising costs, NewsBreak reports that advertisers pay $4 for every 1,000 impressions. Although there is no definitive cost data regarding other native platforms, it is estimated that the average native ads cost per 1,000 impressions is anywhere from $5 – $10, which makes NewsBreak a more affordable option.
What is ClickFlare?
ClickFlare is an ad tracking tool that helps performance marketers track data with accuracy across all their ad and revenue channels in one place.
ClickFlare gives you access to granular user data on a click-level, it accurately tracks conversions even after recent browser and privacy updates, and it provides centralized, customizable reporting.
Apart from NewsBreak, you can also integrate any other platforms you are advertising on. Plus, you can connect your affiliate network or other revenue stream for a full view of your campaign cost and revenue.
How to Track Your NewsBreak Ad Campaigns with ClickFlare
ClickFlare is one of the few trackers in the industry to launch a direct API cost integration with NewsBreak. This means that you will be able to see real-time cost on all campaign levels on ClickFlare, updated automatically.
The integration can be completed in just a few minutes. Within your ClickFlare account, you can find the Integrations tab, then select NewsBreak from Cost Tracking Integrations.
Here you simply need to paste the access token from your NewsBreak account and determine the timezone:
Apart from centralizing all your data in one place and getting automated reports, another key benefit reported by ClickFlare’s users is improved data attribution. With ClickFlare, you can ensure that your conversion data is not lost due to browser or operating system limitations.
Want to learn more about how to track your campaigns and connect revenue streams? You can book a call with one of our experts who will walk you through all the necessary steps.
NewsBreak Advertising and Tracking: Conclusion
NewsBreak is an emerging native advertising platform that makes it easy to create and publish ads in different formats or placements. They also offer advanced targeting options, a list of premium publishers, and an affordable advertising cost.
Tracking your NewsBreak campaigns is very simple with the platform’s direct API integration with ClickFlare.
