NewsBreak has quickly become one of the fastest-growing native advertising platforms, attracting thousands of advertisers looking to reach U.S. audiences through personalized news content. While more advertisers are starting to test it, NewsBreak still remains a hidden gem for those who know how to use it strategically.
In this article, we’ll walk you through the most effective NewsBreak advertising tips to help you launch, optimize, and scale successful campaigns.
What Is NewsBreak?
Before we jump into our NewsBreak advertising tips, we’ll first introduce the platform for anyone who is new to it. NewsBreak is the most downloaded news app in the US, with over 40 million monthly active users.
As mentioned before, NewsBreak is a native ad platform, similar to Taboola and Outbrain, but with vertical video placement resembling social media platforms such as Meta, TikTok and Snapchat.
In recent years, NewsBreak has been the go-to advertising platform for industries such as health & wellness, finance, insurance, home services, and e-commerce.
If you are interested in learning more about how the platform works, we have a full NewsBreak Advertising in 2025 guide.
Why Advertise on NewsBreak?
Many advertisers are turning to NewsBreak due to the blend between native advertising and social-style formats and engagement. Unlike traditional native advertising that relies mostly on static content, NewsBreak’s dynamic placements and video formats allow for a more immersive experience.
Beyond the format, NewsBreak’s traffic quality is another driving factor for advertisers. With their Tier-1 US inventory, they ensure high intent and strong purchasing power. The platform’s audience skews slightly older, with 33% Gen X and 30% Millennials, and a large portion of users are homeowners (32 million) with a mean household income of $69,000. This makes NewsBreak particularly effective for verticals like insurance, home improvement, finance, wellness, and e-commerce, where quality leads and higher-value conversions are more important.
Advertisers also benefit from competitive CPMs, allowing campaigns to scale efficiently while maintaining control over ROI. Combined with its growing user base and advanced algorithm, NewsBreak is a growing ad channel that’s still less saturated than mainstream networks.
5 NewsBreak Advertising Tips for Success
1. Set Up Your Pixel and Postback Correctly
Tracking is a big part of campaign success. With accurate tracking, you can improve ad delivery, optimization, and overall performance. To get the most accurate data on NewsBreak, you need to set up both your pixel and postback.
You always need to start with the pixel. Before you even set your campaigns live, you need to install the NewsBreak pixel on your website. This is important because with the pixel you can start collecting information on events such as page views, add-to-carts, and purchases, which in turn help with retargeting, optimization and campaign learning.
You can add the pixel using Google Tag Manager, Shopify, or other platforms. You can follow this guide to install the NewsBreak pixel correctly.
While pixels help with tracking broader data, postbacks provide more accurate conversion data. Most advertisers track this backend data using a third party tracking platform like ClickFlare. For more information, NewsBreak has this step-by-step guide on how to integrate postbacks.
Advertisers who use both typically see higher ROAS and more stable campaign learning, as the system receives both behavioral and transactional signals. It is also recommended to track all steps of the funnel, not just final conversions.
2. Create Separate Ad Accounts for Each Vertical
One of the most effective ways to help NewsBreak’s algorithm learn and optimize faster is by creating separate ad accounts for each vertical or offer. This helps collect more relevant data for each niche and deliver ads to the audiences most likely to convert.
By separating verticals (e.g., insurance, home improvement, health, finance, or e-commerce), you prevent campaign data from overlapping and keep optimization signals clean. Each account develops its own learning patterns, improving ad delivery and reducing wasted spend caused by mixed targeting.
Pro tip: Keep one main account per vertical. If you want to test multiple offers within the same niche, you can do it under the specific ad account.
To add a new account, you simply need to go to Account Management → Ad Accounts → Create Ad Account, and select the most relevant industry.
3. Choose the Right Campaign Objective & Budget
Your campaign objective determines how NewsBreak’s algorithm optimizes delivery, which is very important for your performance.
Most advertisers find that Website Conversions works best because it unlocks smart bidding. When launching campaigns, you have two smart bidding options:
- Target CPA (tCPA): This option uses your target cost per action as a fixed optimization goal. For it to have enough data to optimize efficiently, it’s recommended to start with a daily budget about 10x your CPA goal.
- Max Conversions (MC): This option is focused on maximizing the total number of conversions. It’s more flexible and it learns faster, so you can start with a daily budget 5–10x your CPA goal.
Pro tip: If you’re testing a new offer, begin with Max Conversions to help NewsBreak learn faster. Once performance is more stable, you can switch to Target CPA for cost control.
4. Build Campaigns Strategically
NewsBreak performs best when you give its algorithm room to test and learn efficiently, and in order to achieve that you need to keep a simple campaign structure.
The ideal structure for most advertisers would be:
👉 1 Campaign → 1 or 2 Ad Sets → 3 to 5 Creatives Per Ad Set
This way each ad set has the chance to collect enough data to exit the learning phase faster.
Another strategy is to go broad with targeting. Broad or unlimited targeting allows the platform to pinpoint which users are converting. Narrow targeting limits reach, which in turn slows down the learning phase.
Ideally, each ad set should have a daily budget of 5-10x your CPA goal to ensure the learning phase is over quicker and allow for faster scaling.
Pro tip: Don’t create too many ad sets at once. It’s better to focus your budget on a few strong setups with multiple creatives rather than splitting your budget across too many ad sets.
5. Test Multiple Creative Formats
We mentioned before that NewsBreak offers different creative formats, and it’s crucial to test a mix of them to gather data on what performs best for your audience.
To maximize engagement, test both:
- 16×9 horizontal images: great for storytelling, lifestyle visuals, and product showcases
- 9×16 vertical videos: ideal for short-form, social-style content that fits seamlessly into users’ mobile feeds
Keep your vertical and horizontal creatives in separate ad sets to ensure the algorithm optimizes each format independently. Mixing them in the same ad set can confuse learning signals and make it harder to pinpoint which format performs best.
Pro tip: Refresh your creatives regularly. Add 3-5 new unique ads to your winning ad sets every week to maintain engagement and avoid ad fatigue.
Tips for NewsBreak Campaigns During the Learning Phase
The learning phase is one of the most important stages in any NewsBreak campaign. At this point, the algorithm gathers data to understand your audience and optimize ad delivery. The learning phase happens at ad set level, and ideally it takes 2-3 days of stable activity.
It’s crucial at this time to make sure that each ad set has enough budget to generate at least 10 conversions per day. Without this step, the ad set cannot collect enough data that it needs to successfully go out of the learning phase.
During the learning stage, you also need to avoid making edits and turning anything on or off. If you make changes to your ads, bids & budgets, or targeting, it can restart the learning process.
The right time to relaunch an ad set would be if it failed to exit the learning stage after a week. You can relaunch a new ad set with a higher budget, broader targeting, and multiple unique creatives.
Pro tip: Focus on getting one ad set out of the learning phase as quickly as possible before trying to scale. After it has exited this stage, you can focus on scaling it by increasing the budget or testing new creatives in top ad sets. This is more effective than duplicating and relaunching the ad set.
Scaling Strategies After the Learning Phase
Once your ad sets have successfully exited the learning phase, you can start scaling your campaigns.
If you’re using Max Conversions, you can increase your budget by 30-50% every 48 hours. This will keep performance stable while allowing NewsBreak to adjust smoothly to the higher spend. If your CPA is a little high, limit frequency to about 2–3 impressions per user per day to avoid overspending on the same audience.
If you’re using Target CPA, you can scale more aggressively. If your campaign isn’t spending enough, increase your bid or budget to help it reach the desired conversion volume.
Pro tip: You can switch between Max Conversions and Target CPA after the learning phase. Just limit changes to once per week, since NewsBreak optimizes based on a 7-day conversion window.
Another scaling strategy is also to add 3-5 new unique ads to your top performing ad sets once a week. This is more effective than duplicating ad sets, because now you can focus your budget on ad sets that are out of the learning phase. Also, make sure to keep your best performing ads live along with your new ones for a few days, to ensure the system can pinpoint new winners without resetting performance data.
NewsBreak Advertising Tips: Conclusion
NewsBreak is one of the most promising native advertising platforms for performance marketers in 2025. With its blend of social-style engagement, high quality US traffic, diverse content formats, and optimization features, you can reach high-intent audiences.
The most important thing to succeed during the initial learning phase on NewsBreak is to keep things simple and give the algorithm clear signals and enough time to learn. Once you are out of the learning phase, you can scale your campaigns with the NewsBreak advertising tips discussed in this article.
Need a hand with NewsBreak tracking?
Try out ClickFlare for free and book a call with one of our tracking specialists who will guide you through the entire process.
