Rumble Ads: 2 Simple Steps to Track Them Accurately

If you have been running paid traffic for a while, you already know how saturated the same few ad networks are. That is exactly why more media buyers are testing Rumble Ads, the self-serve platform behind one of the fastest-growing video sites on the internet. The appeal is simple: an engaged, hard-to-reach audience, lower competition, and lower CPMs.

Like every ad network, Rumble’s built-in dashboard can only show you what happens inside Rumble, not the full path to revenue. To get a complete campaign view, and to track conversions reliably no matter what browser cookies and pixels do, you need a dedicated tracker. In this guide, we will break down what Rumble Ads is, who advertises on it, and how to track Rumble Ads campaigns end to end with ClickFlare.

What Are Rumble Ads?

Rumble Ads is the advertising side of Rumble, a video-sharing platform that has grown into an alternative to YouTube. The platform advertisers actually log into is called the Rumble Advertising Center (RAC), a self-serve system where you create campaigns, set budgets, choose targeting, and review analytics, all from a single dashboard.

In practice, “Rumble Ads” refers to buying and running ad placements through the RAC. Rather than routing inventory through the usual public ad exchanges, Rumble serves ads through its own marketplace, which gives advertisers direct access to Rumble traffic and a growing network of partner site placements. It is a CPM-based platform, meaning you pay per thousand impressions rather than per click, and it supports both flat-rate and smart bidding so you can control exactly how your budget is spent.

Who Uses Rumble Ads?

Rumble Ads tends to attract two overlapping groups: performance marketers and affiliates looking for fresh, less saturated traffic, and brands that want direct access to a loyal audience that is difficult to find elsewhere. Because the bigger networks have become crowded and expensive, Rumble has become a testing ground for advertisers who have squeezed all the easy wins out of Meta and Google.

The Rumble Audience

Rumble’s user base skews toward an older, predominantly male, and largely US-based audience that gravitates to independent creators and less-moderated content. What matters for advertisers is not just who they are but how they behave: this is an audience that engages deeply with content it cares about, which often translates into above-average click-through rates and strong opt-in rates on lead-gen funnels.

Verticals That Perform Well

Because of that audience profile, certain verticals tend to convert particularly well on Rumble Ads. Common winners include health and supplements, finance and insurance, and ecommerce offers, along with more niche angles that fit the platform’s core demographic. The creative that works best usually looks native and personality-driven rather than heavily polished, closer to a creator endorsement than a corporate spot.

The Benefits of Advertising on Rumble Ads

So why are advertisers adding Rumble to the mix? A few concrete reasons stand out:

• Lower competition. Fewer advertisers are bidding on the same inventory, which leaves more room to win placements without a bidding war.
• Cost-effective CPMs. Less competition and an untapped audience often mean lower impression costs than you would pay on the major networks.
• A highly engaged audience. Rumble users tend to be loyal to the creators and topics they follow, so relevant ads can land with real impact.
• Human creative review. Every creative is reviewed by a real person, and you can contact support directly if something is rejected, which is a refreshing change from the automated approval loops on other platforms.
• Granular targeting. Beyond standard geo and device options, you can target by keywords in video titles, specific channels, and demographics for logged-in users.

Rumble Ads Formats and Targeting Options

Understanding the available formats and targeting controls helps you decide whether Rumble Ads fits your campaigns before you spend a dollar.

Ad Formats

The Rumble Advertising Center supports a mix of formats so you can match the placement to your offer:

• In-video pre-roll ads that play before content, similar to what you would see on YouTube.
• Display banners placed across Rumble and partner sites.
• Native ads that blend into the surrounding content.
• Product placement and in-app ads across partner apps.

Targeting Controls

Rumble gives you both standard and platform-specific targeting. On the standard side you get countries, regions, ZIP codes, languages, devices, operating systems, and phone carriers. The more distinctive controls include white and black lists for specific placements, keyword targeting that matches words in Rumble video titles, channel targeting to reach the followers of specific creators, and demographic targeting by age range for logged-in users. A frequency cap lets you control how often the same person sees your ad, which protects both your budget and your creative from fatigue.

Why You Need to Track Rumble Ads Beyond the Native Dashboard

Rumble’s dashboard does a solid job of showing spend, impressions, and pixel-based conversions. The problem is that it only sees what happens inside Rumble. The moment a user clicks through to your landing page, funnel, or offer, the native tracking loses visibility, and you are left stitching numbers together by hand.

That creates the same headache advertisers run into everywhere: the numbers rarely agree. If you have ever seen one conversion count in Rumble, a different one in your affiliate network, and a third in your spreadsheet, you already know the pain. Our breakdown of why conversions don’t match across platforms explains what usually causes it. A dedicated tracker fixes this by giving you one source of truth, tying every click back to the exact campaign, creative, and placement that drove it, and feeding clean conversion data back to Rumble so the platform can optimize toward results that matter.

How to Track Rumble Ads With ClickFlare

ClickFlare connects to Rumble Ads in two directions. First, an API cost integration pulls your Rumble spend into ClickFlare automatically. Second, an S2S postback sends conversion data from ClickFlare back to Rumble. Set up together, they give you accurate cost, revenue, and ROI reporting for every Rumble campaign in a single dashboard. Here is how to configure each part.

Step 1: Connect the Rumble Cost Integration (API)

The cost integration is an API connection that automatically syncs your Rumble campaign costs into ClickFlare, so you never have to update spend by hand. Before you start, make sure you have an active Rumble ad account, an active ClickFlare account, and your Rumble Auth Key. If you do not have the Auth Key, contact your Rumble account manager or support team to request your API credentials.

Once you have those, set it up like this:

1. Log in to ClickFlare and from the left-side menu, click on the Integrations tab.
2. In the Cost Tracking Integrations section, click Add Integration and select the Rumble icon to open the Rumble setup window.
3. Fill in the required details: your Workspace, a Name for the integration, your Auth Key from Rumble, and the Timezone (set this to match your Rumble account). Click Save.
4. Optionally, assign the integration to the traffic source that should use it. If you skip this, you can link it later.
5. To finish, open your Traffic Source configuration in ClickFlare, and create a new traffic source using our Rumble Ads template. Under the Cost Integration section, select the Rumble integration you just created, then Save.

From that point on, ClickFlare pulls cost data from Rumble automatically, refreshing roughly every hour (with more frequent cost updates also available), so your reports always reflect real spend. ClickFlare pulls cost on all campaign levels (including ad-level). One reminder: keep ClickFlare’s tracking parameters in your Rumble campaign URLs so clicks are attributed correctly.

Step 2: Send Conversions From ClickFlare to Rumble via S2S Postback

The cost integration handles money flowing in. To close the loop, you also want your conversions flowing back out to Rumble so the platform learns what a good conversion looks like. Since Rumble is a traffic source without a Conversion API integration in ClickFlare, you do this with a server-to-server (S2S) postback. A postback fires conversions server-side, so it is not affected by cookies, ad blockers, or browser restrictions, which makes it far more reliable than pixel-only tracking. If you want the full background, our guide on what a postback URL is covers it step by step.

Here is how the postback works and how to set it up in ClickFlare:

1. Enable the postback. Go to your Rumble Traffic Source settings in ClickFlare and turn on the Postback URL option.
2. Choose the event to send. Select which ClickFlare event should trigger the postback, for example a conversion or a custom conversion such as a lead, sale, or purchase. You can decide which events you send back to Rumble. Sending multiple conversion events at once is also possible.
3. Filter events. ClickFlare offers an event filtering feature which allows you to filter which events will be sent to Rumble. For example, you only want to send back conversions coming from the US. Or, you only want to fire back conversions with a value higher than $5. You can apply these types of filters to control the quality of events that Rumble Ads will eventually use to optimize your campaigns.
4. Replace the conversion name. While the postback URL is a ready-made template, the only thing you need to change is the actual event name on Rumble where you wish to post your conversions to. You need to type this exactly as you see it on Rumble for it to work properly.
5. Test it. Fire a test conversion and check your Postback Logs to confirm Rumble is receiving the data. This one step saves a lot of second-guessing later.

A simplified postback looks like this, with ClickFlare swapping the tokens for real values at fire time:

https://a.ads.rmbl.ws/v1/conversions?cid={external_id}&caid=REPLACE&value={payout}

The Benefits of Tracking Rumble Ads With ClickFlare

Once both connections are live, tracking Rumble Ads through ClickFlare gives you a level of clarity the native dashboard cannot:

• One source of truth. Cost, clicks, conversions, and revenue for every Rumble campaign sit in one dashboard next to your other traffic sources.
• Automatic cost sync. Spend updates on its own through the API, so your ROI numbers are always current.
• Reliable, server-side conversions. Postback tracking keeps working when pixels and cookies fail.
• Better optimization signals. Sending clean conversions back to Rumble helps the platform find more of the users who actually convert.
• Granular reporting. Break down performance by campaign, creative, placement, and more to see exactly what is working.

Here is how native Rumble tracking compares to running your Rumble Ads through ClickFlare:

Capability	Native Rumble Tracking	Rumble Ads + ClickFlare
Cost data	Visible inside Rumble only	Synced automatically via API
Conversion tracking	Pixel-based, limited to on-platform events	Server-side S2S postback, resistant to cookie and ad-blocker loss
Cross-platform view	None	Rumble sits alongside all your other traffic sources
ROI reporting	Manual, requires exporting and matching data	Real-time, calculated automatically
Optimization feedback	Only what the pixel captures	Clean conversions sent back to Rumble to improve targeting

If you want to see how this compares to other trackers before committing, our roundup of the best ad tracking software in 2026 walks through pricing, integrations, and who each tool is built for.

Common Rumble Ads Tracking Mistakes to Avoid

• Relying on the pixel alone. Pixel-only tracking misses conversions once cookies or ad blockers get involved. Pair it with a server-side postback.
• Forgetting the tracking parameters. If ClickFlare’s parameters are not in your Rumble campaign URLs, clicks will not attribute correctly, no matter how well the integration is set up.
• Skipping the test conversion. Always fire a test and check your postback logs before you scale spend, so you catch a broken setup early.
• Mismatched timezones. If your ClickFlare integration timezone does not match your Rumble account, your cost and performance data can look off. Line them up during setup.

Conclusion

Rumble Ads is one of the more promising ways to reach a loyal, under-served audience without the sky-high competition of the major networks. But the platform is only as valuable as your ability to measure it, and the native dashboard stops short of the full picture. By connecting the Rumble cost integration and setting up an S2S postback in ClickFlare, you get automatic spend syncing, reliable server-side conversions, and true ROI reporting for every Rumble Ads campaign in one place. That is the difference between running Rumble Ads on hope and running them on data.

Frequently Asked Questions

What is Rumble Ads?

Rumble Ads is the self-serve advertising platform (the Rumble Advertising Center) where brands and marketers buy pre-roll video, display, and native placements across Rumble and its partner network. It runs on a CPM model and offers targeting by geo, device, keywords, channels, and demographics.

Can I track Rumble Ads in ClickFlare?

Yes. ClickFlare connects to Rumble Ads with an API cost integration that pulls your spend automatically and an S2S postback that sends conversions from ClickFlare back to Rumble. Together they give you accurate cost, revenue, and ROI reporting for every Rumble campaign.

How often does ClickFlare update Rumble cost data?

Once the Rumble cost integration is connected, ClickFlare pulls cost data from Rumble automatically, refreshing roughly every hour. You do not need to update campaign costs manually, so your ROI figures stay current on their own.

Do I need a Rumble Auth Key to set up the integration?

Yes. The cost integration requires your Rumble Auth Key alongside an active Rumble ad account and a ClickFlare account. If you do not already have your API credentials, contact your Rumble account manager or support team to request them.

Why use a postback instead of Rumble’s pixel?

A server-to-server postback fires conversions server-side, so it keeps working even when cookies are cleared or ad blockers get in the way. Pixels can miss conversions in those cases, which is why postbacks are the more reliable method for accurate tracking.