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The campaign is live and spending, but ClickFlare shows no visits — or a fraction of what the ad platform reports.

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Is anything arriving at all?

The distinction matters, because it splits the problem in two.
  • Nothing at all — the ad is not pointing at ClickFlare, or the domain is not resolving. Start below.
  • Some, but fewer than expected — tracking works; you are losing visitors in transit or comparing incompatible metrics. Skip to Numbers do not match.

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Nothing is arriving

Open the live ad and read the destination URL. The usual findings, in order of frequency:
  • The offer URL or lander URL was pasted directly, bypassing ClickFlare entirely.
  • The campaign URL was copied before the campaign was saved, so it is incomplete.
  • The URL belongs to a different campaign.
Copy the campaign URL from ClickFlare again and paste it fresh rather than editing what is there.See Creating a Campaign in ClickFlare.
Paste the campaign URL into a browser yourself. If it errors, times out, or warns about the certificate, the problem is the domain rather than the campaign.See Domain will not verify.
A tracking domain that ad networks have flagged will be blocked at click time even though it resolves fine for you. Shared domains get flagged constantly — this is why running on your own domain is not optional.A tell: the platform reports clicks, ClickFlare records none, and the URL works when you test it manually.
In a direct campaign there is no redirect through ClickFlare — the visitor lands straight on your page, and a script reports the visit. No script, no data.Confirm the script is present in the page source of the live page, not just in your editor. On a lander-to-offer funnel it belongs on the lander; on a direct-to-offer funnel it belongs on the offer page.See Implementing Direct Tracking in ClickFlare.
Filtering rules discard traffic that matches them. A rule that is broader than intended — a whole country, a device type, a bot signature that matches real users — silently removes visits.

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Some are arriving, but too few

Once visits are recording, missing volume usually comes from the hop between the ad and your page rather than from ClickFlare.
  • Redirect losses. Every redirect loses a share of visitors. Slow connections and impatient users abandon in transit. This is inherent to redirect tracking and is one reason to consider direct tracking on platforms that tolerate it. See Campaign Transition Modes.
  • Platform pre-fetching. Some platforms count a click the moment the ad is tapped, before the browser has gone anywhere.
  • Comparing clicks to visits. In ClickFlare, a visit is the arrival on your lander; a click is the move from lander to offer. Comparing the platform’s clicks to ClickFlare’s clicks compares two unrelated events. See Understanding ClickFlare Events.

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Visits record but columns are empty

Tracking is working; the traffic source is not passing its data. See Tokens arriving empty.

How click tracking works

What happens between the ad and your page.

Test before you spend

Verify a campaign works before sending traffic to it.