Conversion value tracking has become an important part of performance marketing. Ad platforms optimize campaigns based on the value of conversions, not just the volume.  If the values sent to your ad platform are inaccurate, your campaigns are optimizing using the wrong signals. This makes controlling conversion values before they are sent to ad platforms […]

Marketing teams today are dealing with more platforms and data than ever before. They need to turn all that information into actionable insights in record time to improve performance. This is where AI ad tracking software is changing how marketers analyze and optimize their performance. Instead of spending hours reviewing multiple dashboards and manually analyzing […]

Postback tracking is a reliable method of server-to-server (S2S) conversion tracking that gives affiliate marketers accurate performance data without relying on browser cookies or pixels.  Unlike traditional tracking methods that can fail when cookies are blocked or scripts don’t fire, postback tracking sends conversions directly from one server to another. This process ensures that every […]

NewsBreak has quickly become one of the fastest-growing native advertising platforms, attracting thousands of advertisers looking to reach U.S. audiences through personalized news content. While more advertisers are starting to test it, NewsBreak still remains a hidden gem for those who know how to use it strategically. In this article, we’ll walk you through the […]

If you have an online store, Shopify conversion tracking is an essential part of your growth strategy. Without it, you’re flying blind when it comes to what’s working and what’s wasting your budget. The main problem is that Shopify’s in-platform tracking only goes so far. In this article, we’ll walk you through how to get […]

If you’re running pay per call marketing campaigns, tracking every lead is crucial for your performance because under this model, you get paid per each qualified call you generate. In this article, you’ll learn all about PPC call tracking using the right tools.  We’ll walk you through how PPC call tracking works step-by-step, the differences […]

Traffic arbitrage is a strategy used by marketers to monetize paid traffic. Its popularity is mostly due to the fact that you don’t need to own a product or service to get started. While it sounds easy, there are many factors you need to consider before you can make a profit with this model.  In […]

How to Master TikTok Events API for Better Tracking In recent years, marketers have been facing a huge challenge in navigating privacy regulations, cookie phase-outs and tracking limitations. That’s where the TikTok Events API comes in. It allows advertisers to send first-party data back to TikTok.  In this guide, we’ll explain what the TikTok Events […]

Boost Your Results with Mondiad Advertising and ClickFlare’s Ad Tracking Mondiad is a self-serve, multiformat ad network serving traffic to all countries, devices, and verticals, via CPM, CPC, and TargetCPA models. Paired with ClickFlare, a powerful ad performance tracking tool that analyzes and optimizes campaigns, advertisers gain the data-driven insights they need to maximize ROI. […]

Facebook to Search Arbitrage with Tonic Facebook to search arbitrage has exploded in popularity recently. With this unprecedented growth over the past few years, more and more marketers are looking for better ways to track and optimize performance.  This guide dives deep into the world of Facebook to Search Arbitrage, specifically focusing on tracking campaigns […]

If you work in marketing, you’ve probably been dealing with privacy regulations, app tracking transparency and cookie phase-out updates for a while.   Due to growing privacy concerns, a body of regulations now provides users greater control over their data. While this is an important movement, it’s made every marketer’s job much more complex.   With more […]

With search arbitrage becoming more and more popular in recent years, you need to have a competitive edge to be profitable in this industry.  Optimizing your keywords has been proven to have a high impact on your campaign performance, but with most search feed providers only showing one side of the story, how do you […]