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This guide will walk you through setting up a conditional path. When creating a Flow, you’ll have two options: default paths or conditional paths. When creating a Flow, you’ll have two options: default paths or conditional paths

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Default Paths

A default path is required in every Flow. By default, all traffic is distributed evenly among the available default paths when no conditional paths are applied.

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Conditional Paths

A conditional path allows traffic to pass only if it meets specific conditions. For example, you can create a conditional path for all visits where Device Type = Tablet.

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Name Your Conditional Path

Start by giving your conditional path a clear name.

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Set Conditions

Next, define the conditions. You can choose from pre-existing conditions or create a new one on the spot.
Note: You can modify existing conditions.
When adding a new condition:
  • Select a condition type from the list (e.g., Country)
  • Choose the operator (is**/is not**)
  • Specify the allowed or blocked value (e.g., United States)
  • With the new update, you can now choose how to evaluate conditions using AND or OR logic. AND: All conditions must be true for the path to be followed and the redirection to occur. AND: All conditions must be true for the path to be followed and the redirection to occur OR: At least one condition must be true for the path to be followed. OR: At least one condition must be true for the path to be followed This gives you more flexibility in controlling how traffic is routed based on multiple conditions.
  1. Click Apply to confirm. For example, if you choose Country - Is not - United States, this path will not receive traffic from the U.S. Click Apply to confirm. For example, if you choose Country - Is not - United States, this path will not receive traffic… You can reset the rule or Save Condition to add it to your list for reuse.
  2. Create the Path
After defining conditions, create a path to receive traffic that matches them:
  • Give the path a name
  • Select the Path Destination and the Transition to Offer
Path Destination Options:
    1. Landers & Offers
    2. Offers only
    3. Listicle
    4. Advanced Flow
Note: The Listicle option allows you to add an extra layer in your funnel. Visitors first see a pre-lander linking to subsequent landers, each containing different offers.
Note: The Listicle option allows you to add an extra layer in your funnel. Visitors first see a pre-lander linking to…

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Traffic Distribution

Traffic distribution is controlled by weight values. The weight proportion determines the percentage of traffic each path receives. The total always sums to 100%. Important Notes:
  • Every Flow must include at least one default path.
  • Each default path must contain at least one item.