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Use a single ClickFlare campaign to redirect visitors to different paths based on a tracking parameter. This allows you to manage multiple paths in one campaign without creating separate campaigns.

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Step 1: Plan Your Paths

Decide which variations or landing pages/paths you want to use in your campaign. Examples:
  • imagepath → Leads to Landing Page A/path A
  • videoPath → Leads to a video landing page/path B
These will be your conditional paths within the CF campaign.

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Step 2: Add a Parameter in Your Traffic Source Template

Add a new parameter in your tracking template to define the visitor’s path.
  • This value will be set before placing the URL in your ads.
  • In this example, we use trackingField9 to store the path value.
  • Example values: imagePath, videoPath, etc.
Example values: imagePath, videoPath, etc This allows ClickFlare to know where to redirect each visitor based on the parameter value.

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Step 3: Create Conditional Paths in the CF Campaign

  • Go to ClickFlare dashboard → Campaigns → Your Campaign.
  • Click Add Path (Conditional Path) to create a new path.
  • Name the path according to the destination for easier management (e.g., imagePath, videoPath)
  • Set up conditional rules for each path based on the tracking parameter you are using (trackingField9)
Important: The parameter value in your ad URL must exactly match the one you use in the condition in CF.
Important: The parameter value in your ad URL must exactly match the one you use in the condition in CF Important: The parameter value in your ad URL must exactly match the one you use in the condition in CF (2) If the visitor is from an ad with a tracking URL pathname=image, all visitors from that ad will be redirected to this path named imagePath → New Path
Tip: Alternatively, instead of manually adding values to the campaign tracking URL, you can use Ad or Ad Set IDs for your conditions. This automatically redirects visitors based on the ID without modifying the URL; only the conditional rules from Step 3 need to be configured.

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Step 4: Test Each Path

Before launching the campaign:
  • Copy the tracking URL for each path, replacing the parameter value with the intended path.
  • Open the URL in a guest/incognito browser.
  • Confirm that the visitor is redirected to the correct landing page.
Example URL:

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Step 5: Use the Same Campaign for Multiple Ads

  • You can use a single CF campaign for multiple ad sets or creatives.
  • Simply change the value of the tracking parameter in the URL for each ad to redirect visitors to the correct path.
Key Takeaways
  • One CF campaign can manage multiple path variations using conditional paths.
  • Use a tracking parameter in the ad URL to define which path each visitor should follow.
  • Set conditional rules in CF to handle redirection based on that parameter. Test all paths before launching to ensure proper redirection.
FREQUENTLY ASKED QUESTIONS Got questions? Find the answers below:
  • Q1: What are the reasons against creating several CF campaigns for every path I intend to utilize?
A1: If you’re working with traffic sources where cost data is pulled automatically via API, creating multiple CF campaigns for the same traffic source campaign can cause cost discrepancies. This happens because a single traffic source campaign would be split across multiple CF campaigns, which leads to inaccurate cost tracking.
  • Q2: What happens if the tracking parameter doesn’t match any path?
A2: Visitors will either be redirected to the default path. Always test each URL to ensure proper redirection.
  • Q3: Can I change a path’s destination after the campaign is live?
A3: Yes. You can update the destination URL in CF, but ensure all conditional rules and tracking parameters remain consistent to avoid misdirecting traffic.
  • Q4: Can I use multiple paths with direct tracking campaigns?
A4: No. Direct tracking campaigns always follow the specific URL or element placed on the ad. They cannot use conditional paths; traffic will only go to the link you set on the ad.