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A Flow is a collection of one or more paths, where each path contains its own combination of landing pages and offers. Flows allow you to control how visitors are routed and make it easy to reuse the same setup across multiple campaigns. One of the main advantages of using Flows is that you can define a specific redirect mode for each path and create conditional routing based on visitor attributes
Tip: Once a Flow is created, it can be reused across multiple campaigns, saving time and ensuring consistency.

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Creating a New Flow

  1. In your ClickFlare account, navigate to Flows from the left sideBar menu.
  2. Click + New Flow.
  3. Enter a Flow Name that clearly identifies its purpose.
  4. Select the desired Default Transition for the paths in your Flow.
  5. Add either a:
    • Default Path – used for all traffic unless a condition is met.
    • Conditional Path – used to redirect visitors who match specific rules.
Conditional Path – used to redirect visitors who match specific rules

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Adding a Default Path

A Default Path is required for every Flow. Any visitor who does not meet the criteria of a conditional path will be directed here.
  1. Click Add Default Path.
  2. Select the destination type (for example, Lander & Offer or Offer Only).
  3. Choose the landing page and/or offer you want to use.
  4. Save your changes.

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Adding a Conditional Path

A Conditional Path allows you to redirect visitors based on rules such as:
  • Country
  • Device type
  • Operating system
  • Browser
  • ISP
  • Custom tracking fields
  • And many other available conditions
To create one:
  1. Click Add Conditional Path.
  2. Select Add Condition.
  3. Configure the conditions you want to use.
  4. Click Apply.
  5. Add the destination path by selecting the appropriate lander and/or offer.
  6. Save your changes.
Visitors matching the configured conditions will follow the conditional path, while all other traffic will continue through the default path.

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Save Your Flow

Once you’ve finished configuring your paths, click Save. Your new Flow will now appear in the Flows list, where you can:
  • Edit
  • Clone
  • Archive
Your Flows at any time.

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Exporting Flows

If needed, you can export your list of Flows by downloading it in either CSV or Excel format.