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ClickFlare supports two main tracking methods—Redirect and Direct Tracking. Each method offers unique benefits and may suit different campaign setups. This guide will help you understand how each method works and when to use them.

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1. Redirect Tracking

Redirect tracking is the most common method for tracking user journeys. It works by directing traffic through ClickFlare before reaching the final destination.

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How It Works:

  1. A visitor clicks on your ad.
  2. They are redirected through a ClickFlare campaign URL.
  3. ClickFlare logs the visit and forwards the user to your offer or landing page.
  4. A conversion is tracked if the user completes the desired action.

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Advantages:

  • Easy to implement; no need for extra scripts.
  • Compatible with most traffic sources.
  • Enables split testing by rotating between multiple offers or landing pages.
  • Supports conditional paths, allowing you to route traffic dynamically based on user-defined conditions (e.g., device type, location, custom variables).
  • Makes it easier to pass dynamic parameters (macros) as query strings to your landing pages or offer URLs.

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Disadvantages:

  • May be flagged by some ad platforms (e.g. Google).
  • Adds a small delay due to redirection (usually under 100 ms).

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2. Direct Tracking (No-Redirect)

Direct tracking captures visits without a redirect, offering a seamless user experience. It’s suitable for platforms that restrict redirects.

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How It Works:

  1. The user clicks on an ad and lands directly on your landing page.
  2. A ClickFlare tracking script captures the visit.
  3. Conversions are recorded through postback URLs or JavaScript tracking.

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Advantages:

  • Faster page load and better user experience.
  • Less risk of being flagged by ad networks.

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Disadvantages:

  • Requires adding a script to your landing page.
  • Some ad networks may limit JavaScript-based tracking.
FREQUENTLY ASKED QUESTIONS Got questions? Find the answers below:
Q1: Which tracking method should I use?
A1: Always use Redirect Tracking when the traffic source allows it. It offers more flexibility, such as A/B testing, conditional paths, and easier parameter passing. Only switch to Direct Tracking when redirect tracking is restricted or disapproved by the traffic source.
Q2: Does ClickFlare support both tracking methods simultaneously?
A2: Yes, you can use both methods within the same account, depending on your campaign requirements.
Q3: Will redirect tracking affect my ad performance?
A3: While redirect tracking might introduce a minor delay, its impact is usually negligible. However, some ad networks might flag redirects, making direct tracking a preferable choice.
Q4: Is additional setup required for direct tracking?
A4: Yes, direct tracking requires additional setup. You’ll need to place the ClickFlare tracking script on your landing page to capture visits.